> ## Documentation Index
> Fetch the complete documentation index at: https://docs.winnerr.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Analytics

> Performance dashboards for your pipeline, team, marketing, and business metrics

The Analytics section gives you data-driven insight into every part of your real estate business — from individual deal velocity to team-wide performance and marketing ROI.

## Analytics pages

| Page                   | What it tracks                                                     |
| ---------------------- | ------------------------------------------------------------------ |
| **Performance**        | Your personal metrics — calls made, deals closed, conversion rates |
| **Pipeline Analytics** | Stage-by-stage deal velocity and drop-off                          |
| **Marketing ROI**      | Which lead sources and campaigns drive real revenue                |
| **Team Analytics**     | Leaderboard and comparison across all agents                       |
| **Search**             | Advanced filtering across all metrics                              |

## Performance dashboard

(`/analytics/performance`)

Your personal performance report:

* **Calls made** — Total outbound calls this week/month/quarter
* **Connection rate** — % of calls that resulted in a conversation
* **Deals opened** — New deals created
* **Deals closed** — Won deals and total commission
* **Average deal time** — From first contact to close
* **Follow-up compliance** — % of leads that received a follow-up within your target window

Charts show trends over time so you can see if you're improving or slipping.

## Pipeline Analytics

(`/analytics/pipeline`)

Visualize your pipeline health at a macro level:

* **Total pipeline value** — Sum of all active deal estimates
* **Conversion rate by stage** — What % of deals move from each stage to the next
* **Average time in stage** — Where deals tend to stall
* **Win rate** — Percentage of deals that reach Closed Won vs. Closed Lost
* **Lost reason breakdown** — Why deals fall through (price, timing, competition, etc.)

Use waterfall and funnel charts to spot bottlenecks instantly.

## Marketing ROI

(`/analytics/marketing`)

Connect your marketing spend to actual revenue:

* **Leads by source** — Referral, MLS, website, social, QR code, campaigns
* **Lead-to-deal conversion** — Which sources produce the most closable leads
* **Cost per lead** — If you track ad spend, compare it against leads generated
* **Campaign attribution** — Which email and SMS campaigns influenced closed deals

## Team Analytics

(`/analytics/team`)

Available to org admins and team leads:

* **Leaderboard** — Ranking by calls, deals opened, deals closed, and revenue
* **Agent comparison** — Side-by-side metrics for any two agents
* **Activity heatmap** — When your team is most active (calls, emails, tasks)
* **Pipeline by agent** — Each agent's current pipeline value and deal count

## Search & Custom Reports

(`/analytics/search`)

Build custom reports by combining any metrics with filters. Save reports for recurring review and share them with your team or broker.