> ## Documentation Index
> Fetch the complete documentation index at: https://docs.winnerr.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Campaigns

> Create and send multi-channel outreach campaigns to your contact lists

The Campaigns page (`/campaigns`) is where you build and launch outreach sequences to groups of contacts. Campaigns support email, SMS, and multi-step drip sequences — timed or triggered by contact behavior.

## Campaign types

| Type               | Description                            |
| ------------------ | -------------------------------------- |
| **Email Campaign** | Single or multi-step email sequences   |
| **SMS Campaign**   | Text message blasts or sequences       |
| **Mixed**          | Email and SMS combined in one sequence |

## Browsing campaigns

The default view shows **All Campaigns**. Filter by status:

* **Active** — Currently running, sending messages
* **Scheduled** — Set to start at a future date
* **Drafts** — Created but not yet launched
* **Completed** — Finished campaigns
* **Paused** — Manually stopped mid-run

## Creating a campaign

Click **Create New** (`/campaigns/new`). Walk through the setup steps:

### 1. Campaign details

Give your campaign a name (internal), select its type (Email / SMS / Mixed), and add an optional description.

### 2. Audience

Choose who receives this campaign:

* **Select contacts manually** — Search and add individuals
* **From a filter/segment** — All contacts matching a saved filter (e.g., "Leads with no contact in 30 days")
* **From a pipeline stage** — Everyone in a specific stage

The audience count updates in real-time as you add filters.

### 3. Content

Build your message sequence:

* Add **Steps** — each step is an email or SMS sent after a delay
* Set the **Delay** between steps (e.g., Send immediately, then wait 3 days, then send step 2)
* Use [Email Templates](/communication/email-templates) or write custom content per step
* Include **personalization tokens** so each message feels 1:1

### 4. Schedule

Choose:

* **Send now** — Launch immediately after you confirm
* **Schedule** — Set a specific date and time
* **Recurring** — Repeat the campaign on a cadence (e.g., monthly market update)

### 5. Review and launch

Preview the first message, check your audience size, and click **Launch**.

## Campaign analytics

Open any campaign to see its performance dashboard:

| Metric        | What it means                   |
| ------------- | ------------------------------- |
| **Delivered** | Successfully sent               |
| **Opens**     | Emails opened (Email campaigns) |
| **Clicks**    | Links clicked                   |
| **Replies**   | Responses received              |
| **Opt-outs**  | Contacts who unsubscribed       |

## Campaign templates

Save a campaign structure as a template to reuse it. Campaign templates appear in the **Templates** sub-page and can be duplicated and customized.

## QR codes

Generate custom QR codes for listing flyers, open house signs, and marketing materials. See [QR Code Generator](/marketing/qr-codes).

## Compliance

All campaigns enforce opt-out handling automatically. Contacts who reply STOP to an SMS or click Unsubscribe in an email are excluded from future campaign sends.

<Warning>
  Always ensure you have written or clearly documented consent before adding contacts to marketing campaigns. Winnerr enforces opt-outs but does not verify initial consent — that is your responsibility.
</Warning>