SMS Campaigns (/sms/campaigns) is a dedicated hub for text message outreach at scale. Build targeted SMS sequences, track delivery and response rates, and manage opt-outs — all compliant with TCPA regulations.
Campaign list
The main page shows all your SMS campaigns with:
- Campaign name and description
- Status — Active, Scheduled, Draft, Completed, Paused
- Recipients — Number of contacts targeted
- Sent / Delivered / Replied — Key metrics at a glance
- Created date and last activity
Creating a new SMS campaign
Click New Campaign (/sms/campaigns/new) and follow the steps:
1. Campaign details
- Name — Internal label for the campaign
- Description — Optional notes about the purpose
2. Audience
Select recipients:
- From a saved filter — e.g., “All leads tagged ‘Open House Attendee’”
- From a pipeline stage — e.g., everyone in “New Lead”
- Manual selection — Pick individual contacts
- CSV upload — Import a list of phone numbers
The system automatically excludes contacts who have opted out of SMS.
3. Message content
Write your SMS message. Use personalization tokens:
| Token | Inserts |
|---|
{{first_name}} | Contact’s first name |
{{agent_name}} | Your name |
{{property_address}} | Associated property address |
{{custom_field}} | Any custom contact field |
4. Schedule
- Send now — Immediately after confirmation
- Schedule — Pick a date and time
- Drip — Send in batches over time to avoid overwhelming your phone lines
5. Review and launch
Confirm the audience count, preview the message, and click Launch.
Campaign detail
(/sms/campaigns/[id])
Open any campaign to see a detailed performance dashboard:
| Metric | Description |
|---|
| Sent | Total messages dispatched |
| Delivered | Successfully received by carrier |
| Failed | Delivery failures (bad numbers, carrier blocks) |
| Replied | Contacts who responded |
| Opted out | Contacts who replied STOP |
| Click-through | Link clicks (if URLs included) |
Compliance
All SMS campaigns must comply with TCPA regulations. Ensure you have opt-in consent from every recipient before sending marketing messages. Winnerr automatically enforces opt-out handling — contacts who reply STOP are excluded from future campaigns.
