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Reputation Studio is Winnerr’s post-transaction reputation and referral engine. It captures client reviews from real closings, governs them through an approval lifecycle, publishes them to a premium public agent profile and an embeddable widget, and harvests the referral that re-enters the pipeline as a new lead. It sits alongside Marketing as a sibling growth surface: where Marketing is the outbound workspace, Reputation Studio is the post-transaction trust workspace. Both reuse the same Brand Kit, so an agent’s headshot, colors, disclaimers, and approved testimonials are authored once and consumed everywhere.

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The flywheel

Every closing produces a review, every review produces social proof, and every piece of social proof produces a referral that becomes the next lead.

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What’s in Reputation Studio

Review request setup

Configure the post-transaction survey: sentiment style (Stars, Thumbs, Faces, NPS, Number), review experience (Compliant vs. Strict), platform connections, and the Smart Review Composer.

Testimonials

Pending to Approved to Published lifecycle with explicit consent and visibility controls.

Public profile

Publish your reputation page, get a shareable link at /r/your-slug, and manage your profile identity.

Reviews widget

Embed your published reviews on your own website with a one-line snippet. Configure layout, colors, and an origin allowlist.

Reviews on your Winnerr site

Add the Growth Studio agentReviews block to any site you build — renders published reviews with star-rating structured data.

Referrals

Per-referral ledger captured from the public profile CTA and tied back to the resulting deal.

Referral rewards

Mark a reward sent when a referral converts and Winnerr auto-thanks the referrer by email or SMS.

Review syndication

Google Place ID, Facebook Page URL, Yelp (opt-in with compliance warning), and custom platforms. Import existing Google reviews.

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Core principles

  • Transaction-triggered. A survey is never a manual blast — it is scheduled from a real Deal reaching the won stage.
  • Agent-governed. Nothing becomes public on its own. Every public action passes through an explicit approve and publish step.
  • Sentiment-aware routing. Regardless of which style (Stars, Thumbs, Faces, NPS, Number) the client uses, the rating is normalized to a 1-5 scale. Ratings below 4 route to the private feedback channel.
  • CRM-closed-loop. Referrals captured on the public profile create a Person with lead source REFERRAL and re-enter the same pipeline.
  • Consent-first. The client’s permission to use their name, photo, and quote publicly is captured as part of the survey and stored alongside the testimonial.

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Lifecycle at a glance