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Review syndication connects your Winnerr reviews to the broader review platforms your clients already use. It works in two directions:
  • Outbound — when you publish a review, Winnerr generates a compliant “leave us a review” deep link for each platform you have configured. These links are surfaced to 4–5 star survey responders on the thank-you screen.
  • Inbound — connect your Google Business Profile to pull your existing Google reviews into Winnerr as pending testimonials for approval.
Managed under Growth OS → Reputation → Profile. Winnerr generates outbound review-request links for Google and Facebook automatically when you publish a testimonial — provided you have saved the corresponding syndication keys on your profile. Winnerr never posts a review on your behalf. The links let a satisfied client go directly to your Google or Facebook page to leave their own review, in full compliance with each platform’s terms of service.

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Set up syndication keys

  1. Go to Growth OS → Reputation → Profile.
  2. In the Syndication keys card, enter:
    • Google Place ID — the alphanumeric Place ID for your business listing (starts with ChIJ…). Used to build your Google review request link.
    • Facebook Page URL — the full URL to your Facebook business page (e.g. https://facebook.com/yourpage).
  3. Click Save syndication keys.
Once saved, every testimonial you publish will have outbound syndication records created for the platforms you configured. These records appear as OUTBOUND / REQUESTED ReviewSyndication rows tied to that testimonial.

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Finding your Google Place ID

Your Google Place ID is available in the Google Place Finder. Search for your business and copy the Place ID shown — it looks like ChIJN1t_tDeuEmsRUsoyG83frY4.

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Inbound: Google Business Profile import

Connecting your Google Business Profile lets Winnerr periodically pull your existing Google reviews in. Each imported review lands as a pending, private testimonial — it does not appear anywhere publicly until you approve and publish it, exactly like a survey-generated review.

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Connect your Google Business Profile

  1. Go to Growth OS → Reputation → Profile.
  2. In the Google Business Profile card, click Connect Google Business Profile.
  3. You will be redirected to Google’s consent screen. Sign in and grant access.
  4. Once connected, Winnerr saves your account credentials and begins pulling reviews on its regular schedule.
Connecting requires the platform to have Google OAuth credentials provisioned. If the button is unavailable or returns an error, contact Winnerr support.

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What gets imported

For each Google review pulled in, Winnerr creates or updates a Testimonial row with:
  • Source: SYNDICATED_PULL
  • Status: PENDING
  • Visibility: PRIVATE
  • Rating and review text from the Google review
  • Reviewer display name (if provided by Google)
Reviews are upserted — if a reviewer edits their Google review, the next pull updates the body and rating in Winnerr without creating a duplicate. The status and visibility you have set in Winnerr are not downgraded on a re-pull. Each imported review also gets a ConciergeProposal of type approve_and_publish_testimonial so it surfaces in the AI review queue for your attention.

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Approval required

Imported Google reviews follow the same approval flow as any other testimonial: 
PENDING (imported) → you approve → APPROVED → you publish → PUBLISHED
Nothing from the import is ever public until you explicitly publish it.

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Google Business location name

After connecting, the Google Business location name field on the syndication keys card is set automatically (format: accounts/123/locations/456). This is the location resource Winnerr uses when pulling reviews. You can view it but do not need to edit it manually.